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Edelman has been appointed by residential property data analysts Hometrack.
The brief includes developing messaging and strategy to build Hometrack’s profile in the mortgage lending, capital markets and property sectors.
Hometrack is a privately owned company that provides evidence backed insight and analysis on the residential property market to inform commercial and strategic decision making in both the UK and Australia.
Hometrack is an indispensable partner to the leading mortgage lenders, capital markets investors and property sector. Hometrack’s technology driven analysis objectively identifies emerging risks and opportunities.
The Edelman team is led by Edelman’s head of Property Elizabeth Tagge and Corporate director Ben Lock.
Latest House Price Index reveals that the recent Budget stimulated an +80% spike in buyer demand for property compared to the four year average.
Paragon has worked with Hometrack since 2014 and the expanded agreement means Hometrack will provide Paragon with its Automated Valuation Model and Rental Value Model services for portfolio valuation.
Acquisition will help Hometrack reach its vision faster and in a more comprehensive way. Hometrack will also welcome a team of experts from EDM to Hometrack who will play an important role as Hometrack's business continues to grow in the months and years to come.
Hometrack, the leading provider of insight and intelligence to the mortgage market, has announced an industry-first partnership with Ambiental and Terrafirma, two leading UK climatology specialists, to deliver a leading climate change risk solution for mortgage lenders.