About us

Today’s mortgage journey isn’t working for anyone. It relies on outdated manual processes, making it slow, expensive and disconnected. The mortgage system is biased towards ‘No’.

We’re redefining the mortgage journey for lenders, brokers and borrowers. Digitisation and automation are the key to faster, safer, cost-effective risk decisions that give everyone full agility and control.

We offer advanced solutions in the areas of Opportunity, Valuation, Automation and Risk that integrate with existing systems to make the mortgage journey faster, more transparent and empower lenders to say ‘Yes.’

We also provide data solutions for a range of other property industry groups, including investors, landlords, housebuilders and housing associations.

Founded in the UK in 1999, we made our name with our market-leading Automated Valuation Model (AVM). We now deliver more than 50 million automated valuations each year. We’re also a founding member of the European AVM Alliance.

We’re part of Houseful, the parent brand of some of the UK’s most trusted digital platforms including its leading property portal at zoopla.co.uk, and powerful estate agent CRM Alto.

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We’re proud to be an associate member of UK Finance.

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Best Technology Provider – Analytics and Compliance

Winner at the Credit Awards 2020

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Best Use of Technology – Credit risk

Winner at the Credit Awards 2021



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Best Use of Technology – Partnerships 

Nominee at the Credit Awards 2022

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We’re proud to be ISO 27001 accredited

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We’re now a Snowflake Data Partner

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A founding member of the European AVM Alliance


To be the industry’s leading property valuation software and data provider, we need its best people. See all our vacancies on the Zoopla Careers website.

Management team

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Charlie Bryant

Chief Executive Officer
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Rory Marsden

Chief Operating Officer
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Sarah Guha

Product Director
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George Robbins

Senior Advisor
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Ross Allan

Director of Property Data Solutions
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Graeme Gillespie

Head of Pre-Sales
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Theo Brewer

Director of Analytics and Consulting
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Georgina Lindsey

Head of Delivery
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Elwood Casey

Director of Engineering

Want to know more?

Contact us