About us
Transforming property decisions with trusted data intelligence
Meet the team
Rory Marsden
Chief Executive Officer
Rory is Chief Executive Officer of Hometrack. He took over from Charlie Bryant in November 2026, after three years as Chief Operating Officer.
Jason Bunting
Chief Technology Officer
Jason is Chief Technology Officer of Hometrack. He oversees the technology behind the valuation, data and risk products that lenders and the wider property market rely on, and leads our engineering, IT and information security teams. Before joining, he led technology and engineering teams at businesses in banking, healthcare and education technology.
Charlie Bryant
Chair
Charlie led Hometrack as Chief Executive Officer from 2013 to 2026, before moving into the Chair position following our acquisition by Providence Equity Partners. Under his leadership, Hometrack grew into the leading provider of automated property valuations in the UK and, through Calcasa, the Netherlands.
Theo Brewer
Director of Analytics
Theo has 15 years specialising in mortgage journey transformation, through combining deep expertise and knowledge of the real estate market and predictive modelling with advanced statistical methods. He joined Hometrack in 2010 after completing a degree in Economics and Geography at University College London into the analytics and data science function.
Ross Allan
Managing Director of Data Services
Ross leads our data services business bringing data and insight to property professionals across the industry. With almost two decades of experience in housing Ross’ understanding of the real estate industry, it’s inner workings and the data required to drive decision, he leads on the development and deployment of our data services strategy, delivering new and innovative solutions to market.
Georgina Lindsey
Delivery Director
Georgina is the Delivery Director for Hometrack, responsible for Client Projects, Service Management and Support.
Rory Marsden
Chief Executive Officer
Rory joined Houseful’s Strategy team in 2019 and worked across both Hometrack and Zoopla, most recently as Commercial Operations Director, before becoming Hometrack’s Chief Operating Officer in 2023.
He developed the strategy to grow Hometrack from an Automated Valuation Model (AVM) provider into a wider valuation and mortgage risk platform. He also led the acquisition and integration of the Mortgage Lending Solutions business from EDM in 2020 and 2021.
Before joining the group, Rory was a management consultant at Boston Consulting Group and PwC, advising corporate and private equity clients on strategy, M&A and operations.
Rory has a BA in Philosophy, Politics and Economics from the University of Oxford and an MSc in African Politics from SOAS. Outside work, he keeps active by hiking, swimming, running and cycling, and supports Scotland at rugby and football, as well as Arsenal.
Jason Bunting
Chief Technology Officer
Charlie Bryant
Chair
Charlie joined Hometrack as CEO in 2013, leading the business through 14x EBITDA growth over four years. This led to the sale of Hometrack to ZPG Plc for £120m in January 2017, and the sale of Hometrack’s Australian business to REA Group for A$130m in May 2018.
From 2018 to 2025, he was CEO of Houseful, the group that includes Zoopla and Alto Software Group. He then returned to focus full time on Hometrack, and in 2026 led its acquisition by Providence Equity Partners.
Before Hometrack, Charlie was a Managing Director at Deutsche Bank. There he was head of EMEA technology investment banking and global head of renewable energy investment banking, advising businesses on M&A, equity and financing deals.
Charlie is passionate about property and, outside Hometrack, is an active property developer and investor. He is the proud father of three children and loves skiing, cooking, keeping fit and travelling.
Theo Brewer
Director of Analytics
He has specialised across the full spectrum of data analytics and data science, including portfolio risk analysis, house price index development, real estate market research and predictive modelling. In his tenure at Hometrack he has led the analytics, data science and product teams, establishing key cornerstones of today’s mortgage decisioning processes at both front and back books, including the optimisation engine framework for driving automation potential, orchestrating the development of Hometrack’s AVM model to ensure its status as the most accurate, robust, and resilient model in the UK for 15 years, designing and productionising the Hometrack climate change product and designing and implementing the newest valuation capability in the UK – Digital Valuer. In his current role as Director of Analytics and Innovation, Theo continues to be responsible for all data and analytical elements of the Hometrack business whilst also collaborating with product and commercial leadership to drive the overall business strategy and success.
Theo sits on the board of the European AVM Alliance, an organisation of automated valuation experts across Europe combining to establish best practices for AVMs in Europe and globally.
Ross Allan
Managing Director of Data Services
Ross joined Hometrack in 2015 and has been dedicated to supporting our non-lender customers since. Having brought our portfolio for non-lender customers, broker AVM and other products to market he has led in the development of new partnerships and markets for the business, as well as supporting customer retention and growth.
Ross recently led the launch of our new Data Services division which is focused on delivering housing market intelligence and data & insight to drive customer acquisition, retention and engagement across the property ecosystem. His role also extends to supporting our brands across the wider group with data and insight requirements for their customers.
Prior to joining Hometrack Ross has 12 years working in the third sector, developing and delivering support services and housing for those with challenging and complex needs.
Outside of his role at Hometrack Ross sits holds a non-exec director role on the board of a group of companies in Europe, delivering valuation services, including AVM’s to Mortgage Lenders, and others, as well as infrastructure planning services.
In his free time Ross enjoys cooking, in particular BBQ, hiking, camping, playing guitar and spending time travelling with his family.
Georgina Lindsey
Delivery Director
Georgina joined Hometrack in 2015, and over the years has been involved in countless client implementations and change programmes, leading requirements gathering and managing complex projects and roll outs.More recently she has led the transformation and professionalisation of Hometrack’s Delivery function.
Georgina’s career was established in financial report data exchanges worklng with the european insurance regulator (EIOPA) and in procurement spend analysis software.
She has a degree in Chemistry with Computer Science from the University of Southampton. Outside of work Georgina spends her spare time exploring London, trying out new restaurants and bars, learning Spanish and staying fit and healthy.