Homemovers: Unlock the Power of Mover Intelligence – Stop Churn, Boost Sales, and Maximise ROI

Understanding the Home Mover Market

The home mover market is a goldmine of opportunities, with homemovers in the UK spending a staggering £29 billion annually on furniture, utilities, and home improvement services.

This high-value audience is not only ready to spend but is also more open to exploring new brands, products, and services as they settle into their new homes.

For businesses, understanding the dynamics of this market is crucial. Home movers are driven by the immediate need to furnish and equip their new spaces, making them prime targets for timely and relevant marketing efforts.

By tapping into this lucrative market, businesses can significantly boost their sales and customer base.

The Costly Mistake Most Businesses Make

Most companies rely on outdated, broad-targeting methods that fail to reach high-intent buyers.

Utility providers lose customers because they engage too late.

Homeware retailers waste ad spend marketing to people who aren’t in buying mode.

DIY stores miss homeowners ready to renovate.

This is a time when home movers have money to spend and are actively seeking new services and products.

The result? Lost revenue, wasted marketing budgets, and competitors winning customers who should have been yours.

The solution is Mover Intelligence, a predictive data tool that tells you when customers are about to move so you can reach them before your competitors do. Learn how mover intelligence can drive revenue growth.

The Importance of Timing in Home Mover Marketing

In the realm of home mover marketing, timing is everything. Reaching home movers at the right moment can be the difference between a successful customer acquisition and a missed opportunity.

As home movers transition to their new homes, their spending power surges, and they become more receptive to new brands and services.

For estate agents, this is a golden opportunity to build lasting relationships with clients through thoughtful gestures like welcome boxes.

By aligning marketing efforts with the precise timing of a house move, businesses can enhance the effectiveness of their campaigns, ensuring they capture the attention of home movers when they are most likely to make purchasing decisions.

How It Works: Proactive Engagement That Converts

With Mover Intelligence, you can pinpoint customers who are actively moving and market to them before, during, and after relocation.

Moving can be a stressful experience, but Hometrack Data Services can ease this burden by engaging customers at the right time.

This allows you to stop churn, secure retention, and capture new sales at the right time.

So… Who is this actually for?

For Utility Providers (Energy, Broadband, Telecoms)

One of the biggest reasons customers switch utility providers is relocation. By the time you realise they’ve moved, they’ve already signed up with someone else. Mover Intelligence changes that.

With access to moving data, you can contact customers three months before they move, offering incentives to keep them on board. Discover effective customer retention strategies for utility providers.

You can also identify customers with arrears and engage them early with repayment plans, reducing unpaid debts.

And when new homeowners move in, you can be the first provider to reach them before competitors do.

For Homeware & Furniture Retailers

People don’t buy furniture randomly. They buy it when they move.

The challenge? Most brands waste their marketing budget targeting customers who aren’t in the market.

Mover Intelligence lets you focus only on high-intent buyers.

• Engage first-time buyers and new homeowners at the exact moment they need furniture, increasing conversions while reducing wasted ad spend.
• Segment audiences based on property type. Promote the right products to the right customers – flats and terraced homes for first-time buyers, detached homes for premium furniture.
• Offer discounts immediately after a move to capture demand before customers go elsewhere.

For DIY & Home Improvement Retailers

Not all homeowners are in the market for DIY and home improvements. The key is identifying those who are.

Mover Intelligence allows you to target properties that need upgrades – older homes, properties with low EPC ratings, and homes built before 2000 where renovations are likely.

• Engage customers early in the decision-making process, ensuring your brand is top-of-mind when they’re ready to buy.
• Identify homes with poor EPC ratings and promote retrofitting upgrades.
• Market to new homeowners moving into older homes who may be considering improvements.
• Connect tradespeople with customers one month after they move when they are actively searching for professionals.

Engage Home Movers at the Right Time for Your Business

Timing is everything when it comes to winning and retaining customers during a home move. With Mover Intelligence, businesses can customise their engagement window based on their specific needs.

• Six months before the move – Engage early movers before they start considering competitors.
• Three months before the move – Secure retention and offer debt recovery solutions.
• One month before the move – Target customers in active buying mode to prevent churn.
• One month after the move – Acquire new customers with strategic, first-contact offers.

This flexible approach allows businesses to reach movers at the most impactful moment, increasing conversions and reducing wasted marketing spend.

Case Studies: A Utility Company’s Winning Strategy

When a leading utility provider wanted to improve their mover marketing, they needed better data to predict occupancy changes within a six-week window.

Their goal? To target movers before they switched providers, reducing churn and acquiring new customers.

With Mover Intelligence, they achieved a 30% uplift in accurate mover coverage compared with their previous mover flag provider. This gave them the competitive edge they needed to act before their customers did.

Our Numbers Speak for Themselves

• 200 million unique data points power market-leading insights.
• 50,000 moves per week are accurately predicted.
• 65x better results than broad mass marketing campaigns.

With customisable targeting, businesses can pinpoint specific groups, adjust time frames, or merge mover intelligence with property insights like EPC ratings and valuations.

Hometrack Data Services gives you the power to reach movers before they make a decision, helping you stop churn, secure retention, and boost conversions.

How to Get Started

Hometrack Data Services makes it easy to integrate Mover Intelligence into your marketing strategy.

You’ll receive tailored alerts based on your business needs, allowing you to optimise timing and targeting to increase customer retention and acquisition.

If you’re tired of losing customers to competitors and want to start winning market share, let’s talk.

Want to find out more about how Mover Intelligence could give your business the edge?
Get in touch with Hometrack Data Services today to see how mover intelligence can transform your marketing strategy.