Expert Guide: Why Mover Intelligence Drives Revenue (2025 Edition)

What is Mover Intelligence & Why Does It Matter?

Mover intelligence uses data to predict when someone is likely to move home. By analysing property listings, mortgage applications, and utility switch requests, businesses can identify high-intent customers before they officially relocate. This insight helps brands engage movers at the moment they need key services the most.

Why It Matters:

• Movers are ready to buy. Broadband, insurance, furniture, and DIY supplies are just some of the essential purchases homeowners make quickly. This is a high-intent audience with immediate needs.
• Big spending window. The average mover spends over £10,000 setting up their home, with major purchases concentrated in the first three months.
• Timing is everything. Engaging movers early helps utility providers prevent customer churn and allows retailers to capture demand before competitors step in.
• Market opportunity. With 1.15 million house sales expected in 2025, according to our sister company Zoopla’s January 2025 House Price Index and 17% of homeowners currently looking to move, the market is active and full of potential.

By predicting household moves, businesses can deliver the right services at the right time helping you to deliver first-rate customer service and drive sales.

The Science Behind Predicting Home Moves

Predicting when someone will move home is made possible by data-driven science. By analysing key indicators, businesses can spot potential movers before they even start packing.

Key Data Sources:

• Property listings and mortgage applications – a home listed for sale or a mortgage approval signals a likely move within months.
• Address changes – requests to update addresses with banks, insurers, and utility providers offer strong relocation clues.

Digital Behaviour Signals:

• Online searches and browsing habits – spikes in searches for “removal companies” or “best broadband for new homes” suggest active movers.
• Engagement patterns – increased visits to property portals, DIY retailers, and home insurance sites reveal intent.

AI and Predictive Analytics:

• Machine learning models – combining property, financial, and behavioural data helps refine mover predictions with high accuracy.
• Proactive targeting – businesses using predictive insights can reach movers at the right moment, improving engagement and conversion rates.

How Mover Intelligence Boosts Revenue Across Industries

Data is changing the moving industry. Understanding mover behaviour insights gives businesses a powerful advantage.

Movers are in a high-intent buying phase, making timely engagement crucial for driving sales and customer retention.

Utility Providers

Customers often switch energy, broadband, and water providers when they move. Engaging them early reduces churn and increases retention. Movers also actively seek better deals, making it the ideal time for targeted offers.

Retailers

New homeowners need everything from furniture to kitchen appliances. Reaching them at the right moment ensures they shop with you first. Brands that personalise recommendations based on move stages see stronger conversions.

DIY and Home Improvement

Many movers invest in renovations within the first six months. Fresh paint, flooring, and garden projects are top priorities.

I did some digging into our own data and found that right now 66% of homes most likely to change hands in Q1 2025 were built before 2000 indicating high demand for renovation supplies and major retail opportunities for firms armed with the right data.

Providing expert advice alongside tailored product suggestions increases spending.

Insurance and Financial Services

Home movers reassess policies, making it the perfect time for competitive home and contents insurance offers. Mortgage refinancing is another key opportunity as buyers look for better rates or new lending options.

Timing is Everything, Reaching Movers at the Right Moment

Movers have different needs at each stage, and businesses that unlock the power of mover data solutions and engage at the right moment see the best results.

• Pre-move phase – buyers and renters research mortgages, broadband, and insurance. Brands that connect early can capture interest before decisions are made.
• Active move phase – movers are finalising contracts, booking removals, and switching utilities. Convenience matters. Businesses that make the process easy stand out.
• Post-move window – spending surges. Homeowners invest in renovations, appliances, and home security. Companies that stay visible can secure long-term loyalty.

Practical Steps to Leverage Mover Intelligence in 2025

Mover intelligence is only valuable if you know how to use it. Businesses that collect, analyse, and act on the right data will reach movers before competitors do.

• Gather the right data – property listings, mortgage approvals, and address changes signal intent. Digital behaviour, like search trends and engagement with home-related content, offers real-time insights.
• Automate targeting – AI-driven campaigns ensure offers reach movers at key moments. Broadband providers can engage before a switch. Retailers can time promotions when movers start shopping.
• Tailor engagement – someone in the research phase needs different messaging than someone who just picked up their keys. Tailoring emails, ads, and offers based on mover stage increases engagement and conversion rates.

The Future of Mover Intelligence, What’s Next?

Based on our expertise in property data and AI-driven insights, we see three major shifts shaping the future of mover intelligence.

• AI will take mover predictions to the next level – machine learning models are getting smarter, processing vast datasets to predict intent earlier and more accurately. Businesses will move beyond broad targeting towards hyper-personalised engagement at just the right moment.
• Privacy and ethical data use will define the landscape – regulations are tightening, and consumer expectations around data transparency are rising. Businesses that prioritise responsible data practices will build trust and stay ahead of compliance challenges.
• Data-driven strategies will separate the leaders from the rest – companies that invest in high-quality mover data, automation, and predictive analytics will gain a significant advantage. The ability to act fast and deliver relevant offers at the perfect time will set winning brands apart.

Final Thoughts

Using mover intelligence gives businesses the edge, helping them engage customers at the right moment, personalise offers, and drive conversions. The companies that act first will be the ones that win.

With AI and predictive analytics evolving rapidly, now is the time to put mover data to work. Those who integrate it into their strategy will see stronger customer relationships and real revenue growth.

Get in touch with Hometrack Data Services today to see how mover intelligence can transform your marketing strategy.