2. Movers Spend More and Spend Fast
A Short Window of High Spending
Moving is one of the biggest triggers for increased consumer spending. From broadband to furniture, movers make significant purchases in a short time. Businesses that act fast can capture this demand and gain new, high-value customers.
The Scale of Opportunity for Retailers
There’s a huge market waiting to be tapped. Our sister company, Zoopla, estimates that 283,000 house sales have been agreed and will be completed in the first half of 2025. That’s a massive number of movers setting up new homes, making key purchasing decisions, and looking for brands that meet their needs.
What Do Movers Spend On?
Movers spend heavily across multiple categories, including:
- Utilities and broadband – Setting up internet and energy services is an immediate priority.
- Furniture and appliances – Many replace or upgrade household items to fit their new space.
- Home improvement – Painting, security systems, and upgrades are common post-move expenses.
- Financial services – New mortgages, insurance policies, and banking services are often required.
Right Timing Maximises Revenue
Businesses that engage movers before they commit elsewhere drive revenue see higher conversion rates. With strong competition, getting in first is critical.
3. Movers Are Open to New Brands
Brand Loyalty Is Up for Grabs
A move forces consumers to rethink their choices. A broadband provider that worked before might not be available. A favourite supermarket may now be too far away. Even financial services and insurance policies may need updating.
Winning New Customers with the Right Approach
Businesses that understand mover behaviour can gain customers who are actively looking for alternatives. The most effective strategies include:
- Personalised offers – Discounts and exclusive deals tailored to movers encourage sign-ups.
- Timely communication – Reaching movers before they commit elsewhere boosts conversion rates.
- Localised marketing – Hyper-targeted ads based on new addresses help businesses stand out.
- Seamless onboarding – A simple sign-up process makes it easier for movers to switch providers.
A Well-Timed Offer Creates Long-Term Loyalty
Movers are not just looking for a one-time purchase. A relevant offer at the right time can turn them into repeat customers. Businesses that leverage mover data can win these customers before competitors do.
4. Local Businesses Can Win Big with Movers
New Movers Need Local Services
Relocating means finding new businesses such as plumbers, restaurants, gyms, and local shops. Movers are actively searching for reliable service providers, making them an ideal audience.
Building Loyalty from Day One
A new resident who finds a great local tradesperson, gym, or café early on is likely to keep coming back. Providing excellent service turns movers into repeat customers and valuable advocates who share recommendations with neighbours and friends.
Hyper-Local Marketing Drives Growth
Businesses that want to capture mover spending need to be proactive. Location-based advertising, direct mail, and community engagement help brands get noticed. Movers are looking for convenience, so visibility at the right time is key.
