7 Steps to Using Property Mover Data for Accurate Home Mover Predictions (Pro Tips)

What is property mover data and why does it matter?

Think of property mover data as your business’s secret weapon for spotting movers before they even start decluttering.

It tracks key signals like mortgage approvals, property listings, and online search behaviour to predict when someone is likely to move. That means no more wasted marketing spend on the wrong audience and no more last-minute scrambles to win over new customers.

So how can you unlock the power of mover intelligence to boost revenue? Let’s dive into the seven steps that will help you predict and engage home movers with precision.

Step 1 – Understanding the Property Mover Journey

Moving home is a structured process, typically unfolding over six months. By understanding the different phases, businesses can time their outreach for maximum impact.

The Three Phases of the Moving Cycle:

1. Pre-Move (Research Phase)

Long before movers take action, they research house prices, mortgage options, and new locations. This is when businesses can start building relationships.

• Retailers can inspire with home décor and renovation ideas.
• Service providers can share moving guides and utility comparisons to build early brand awareness.

2. Active Move (Decision Phase)

Once a property is listed, things move quickly. Contracts are exchanged, financing is secured, and essential services are set up.

• Utility providers must act now to prevent customer churn.
• Broadband and insurance companies should push fast installation deals to lock in new customers.

3. Post-Move (Settling-In Phase)

The move is complete, but spending is just beginning. New homeowners invest in furniture, appliances, and home services within the first few months. Identifying and targeting existing customers during significant life changes, such as moving, can enhance cross-selling efforts and prevent potential losses to competitors.

• Retailers can capitalise on this by offering exclusive post-move discounts.
• Service providers should promote home improvement, security systems, and maintenance plans.

Step 2 – Tap Into Property Mover Data

Households on the mover leave digital footprints long before they relocate. Tracking these signals allows businesses to act early and engage movers before competitors do.

Tracking home mover data, including both sale and rental moves, can enhance marketing strategies and customer targeting.

Key indicators include:

• Mortgage approvals: When buyers secure financing, they are preparing to purchase.
• Property listings: A clear sign that homeowners are ready to sell.
• Sold property records: Confirming that a move is imminent.

While public records provide valuable insights, they only reveal part of the story. Predictive analytics goes further, using search trends, financial activity, and online behaviour to anticipate movers before their home is even listed. This approach helps businesses personalise offers and engage customers at the right time.

Step 3 – Identify Digital Behaviour Signals

Online activity often signals a move long before it happens. By monitoring these behaviors, businesses can target movers when they are actively researching services.

What to watch for:

• Search trends: Spikes in searches like “best broadband for new homes” or “moving services” indicate relocation plans.
• Website visits: Increased activity on mortgage calculators, utility switching sites, and home improvement blogs is a strong signal.
• Social media engagement: Interactions with home décor content or joining local community groups can reinforce intent.
• Retail interest: Many movers start browsing furniture and DIY supplies before they even get the keys.

Tracking these signals helps businesses engage movers before they start actively shopping elsewhere.

Step 4 – Leverage Change of Address and Utility Requests

Change of address and utility requests are some of the strongest indicators of an upcoming move. These actions create opportunities to engage movers at critical decision points.

How businesses use this data:

• Banks, insurance providers, and retailers see address change requests weeks before a move, allowing for proactive engagement.
• Utility providers should reach out before movers switch to a competitor, offering seamless transfers or loyalty discounts.
• Bundled service offers work well here. Many movers prefer broadband, energy, and home insurance packages to simplify their transition.

By tracking these signals businesses can reduce customer churn and use property data to find new customers, boosting sales before competitors step in.

Step 5 – Use Predictive Analytics to Spot Movers Early

Not every mover publicly announces their plans but data can reveal them before they do.

How predictive analytics helps:

• AI analyses mortgage activity, property listings, online searches, and spending patterns to detect potential movers.
• Layering multiple data points (market trends, social media engagement, and utility requests) sharpens insights.
• Focusing on high-intent movers allows businesses to spend less on marketing while increasing engagement and conversions.

By shifting from reactive to proactive marketing, businesses can reach movers before they make key decisions.

Step 6 – Optimise Timing for Maximum Engagement

Knowing who is moving is only half the battle. Knowing when to engage them is just as critical.

Best timing strategies by industry:

• Utility providers: Movers often review contracts before packing. Engaging them early increases retention.
• Retailers: Post-move spending surges, this is prime time for home-related purchases.
• DIY & home improvement services: Renovation projects typically happen within the first 3–6 months after a move.

By aligning marketing efforts with mover timelines, businesses can create smart data strategies to find people who are moving which drives higher engagement and conversion rates.

Step 7 – Personalise Messaging to Drive Action

A generic marketing approach doesn’t work. Movers respond best to targeted, relevant messaging that aligns with their stage in the journey.

How to tailor communication effectively:

• Match messaging to mover intent:
  • Early movers engage with educational content (e.g., financing guides, moving checklists).
  • Active movers look for offers and service recommendations (e.g., broadband and utility deals).
  • Post-move customers respond to discounts on home essentials (e.g., furniture, security systems).
• Use multi-channel engagement: A mix of email, direct mail, and digital ads keeps brands top-of-mind.
• Personalisation boosts conversions: Movers who receive well-timed, relevant promotions are far more likely to engage.

By personalising outreach, businesses can increase trust, drive engagement, and secure new customers at the right moment.

Motivations for Home Moves

Understanding why people move is essential for businesses looking to target the right customers at the right time.

Studies show that most home moves happen for a few key reasons:

• Upgrading to a bigger home (25%)
• Moving to a better area (20%)
• Growing family needs (15%)
• Job changes (10%)
• Retirement or downsizing (5%)

So what does this mean for businesses? It’s all about timing and relevance.

• Families upgrading or moving to a nicer area? They’ll likely need home improvement services, furniture, or even mortgage advice.
• Moving because of a job change? They might be looking for reliable broadband, commuter-friendly services, or local amenities.
• Downsizing or retiring? Think storage solutions, financial planning, or accessibility-focused home services.

By aligning marketing with these real-life triggers, businesses show up with exactly what their customers need, when they need it. That’s how you turn insights into sales.

Comprehensive Alerts for Home Sales and Rentals

Knowing when customers are moving is a game-changer for businesses looking to stay ahead.

Real-time alerts on home sales and rentals provide timely insights, allowing businesses to track customer movement and take action before losing touch. Instead of reacting too late, companies can proactively offer relevant services at the right moment.

• Utility providers can ensure seamless service transfers, preventing customer churn.
• Retailers can send exclusive discounts on home essentials, right when people are looking to furnish their new space.
• Home service providers can tailor offers based on property details. Knowing the number of bedrooms, bathrooms, or reception rooms makes targeting far more effective.

By enhancing customer data with these insights, businesses can create highly personalised marketing campaigns, increasing conversion rates and customer retention.

Rather than just chasing new customers, this approach helps businesses stay top-of-mind throughout the moving journey, strengthening long-term relationships and boosting loyalty.

Final Thoughts

Predicting property movers using mover intelligence isn’t just smart, it’s essential for staying ahead of the competition.

The right data helps businesses engage movers at the perfect moment, securing new customers and reducing churn. Property mover data enables you to act early, personalise outreach, and drive better results.

Get in touch with Hometrack Data Services today to see how mover intelligence can transform your marketing strategy.