How Businesses Find People Who Are Moving: Smart Data Strategies (Proven Tactics)

Why Is It Important That Businesses Find People Who Are Moving?

People in the process of moving are some of the most valuable customers a business can reach.

They are not just browsing, they are actively making decisions about new services, products, and providers. Whether it is setting up utilities, furnishing a home, or switching insurance, movers are in a rare window where brand loyalty shifts.

For utility providers, engaging movers early is critical to customer retention.

Businesses that identify these customers early have a chance to build relationships before competitors step in.

In this article, we will explore why movers are high-value consumers, what influences their purchasing decisions, and how businesses can use data to connect with them at the perfect moment.

Data Signals That Predict When Someone is Moving

If you’ve ever moved house, you know it’s not a spur-of-the-moment decision. On average, the entire process from deciding to move to settling into a new home can take up to six months or more, according to Zoopla.

Government data from the English Housing Survey also highlights key trends in household moves, including how frequently different demographics relocate

This extended timeline offers businesses a valuable window to identify potential movers early.

Here are some key data signals that suggest a move is on the horizon:

• Property Listings & Market Data: When a home is listed for sale or rent, it’s a strong indication that someone is preparing to move. Monitoring property transactions and market trends can help businesses spot these potential movers.
• Change of Address Records: Requests for postal forwarding or utility switchovers are clear signs of an impending move. Accessing this information allows businesses to reach out to movers at the right time.
• Digital Behaviour Cues: An increase in online searches for moving companies, mortgage calculators, or home service providers often precedes a move. Tracking this digital activity can provide early indicators of moving intentions.
• Financial & Life Events: Major life changes such as marriage, divorce, job relocations, or school enrolments often trigger a move. Being aware of these events can help businesses anticipate and meet the needs of potential movers.

By paying attention to these signals, businesses can proactively engage with individuals likely to move, offering timely services and solutions to meet their upcoming needs.

How Businesses Use AI & Predictive Analytics to Find Movers Early

Traditional marketing waits for customers to come to you.

In the property world, that is far too late. At Hometrack, we have seen how AI and predictive analytics help businesses identify movers months before they publicly announce their plans.

By analysing property data, online behaviour, and financial signals, businesses can engage potential customers early, long before competitors catch on.

AI-Driven Property Data

The housing market generates vast amounts of data, from mortgage approvals to property valuation trends. AI processes this information to predict which households are likely to move before their property is even listed.

Consumer Behaviour Modelling

Movers leave digital footprints. A surge in searches for mortgage calculators, home insurance, or removal companies is a strong signal. AI tracks these patterns in real time, flagging potential movers before they formally start the process.

Cross-Industry Data Sharing

Utility providers, financial institutions, and estate agents all hold valuable insights into customer transitions. When shared responsibly, this data helps businesses anticipate moves and engage potential customers at the right time.

In the property market, timing is everything. AI-powered mover intelligence ensures businesses don’t just react to movers but anticipate them, securing customers before the competition does.

The Best Marketing Channels to Reach Movers at the Right Time

Reaching movers at the right moment is what makes the difference.

Engage them too soon, and they are not ready to decide. Wait too long, and they have already gone elsewhere. The key is using the right channels to connect with them when they need your services most.

Here is where businesses see the best results:

• Email & Direct Mail Campaigns – A well-timed email or letter lands just when movers need it most. Personalised offers, welcome discounts, or essential service reminders can make all the difference.
• Social Media & Display Advertising – Movers are searching for everything from broadband to home insurance. Smart, location-based ads ensure your brand appears when they are looking for the services you offer.
• Partnerships with Estate Agents & Mortgage Providers – These businesses have first-party mover data, giving brands a direct line to people in transition. Collaborations can mean exclusive offers and early access to new customers.
• Loyalty & Referral Programs – Moving is stressful. People stick with brands they trust. Rewarding existing customers for referrals or offering incentives for movers keeps them engaged and builds long-term loyalty.

When businesses combine these channels with data-driven mover insights, they reach customers at the perfect stage before competitors even get on their radar.

Businesses that leverage mover intelligence effectively drive stronger growth and customer acquisition.

Why Actionable Insights Matter More Than Just Data

As property data specialists, we know more data is not always better. The best mover intelligence focuses on actionable insights, not just raw information. Businesses that refine their targeting see higher engagement and better conversion rates.

• Predicting First-Time Homebuyers – Identifying young families searching for their first home rather than targeting everyone.
• Targeting Home Renovators – Spotting movers likely to renovate based on property age or purchase history.
• Localised Marketing Campaigns – Focusing on high-turnover neighbourhoods instead of broad, unfocused outreach.
• Identifying High-Value Customers – Using financial data to target movers with stronger spending potential.

We see time and again that businesses using precise mover insights get better results. The right data, applied the right way, turns insights into real customer connections.

Final Thoughts

Waiting for movers to announce their plans means missing the best window to engage them.

The real advantage comes from spotting early signals such as property listings, financial changes, and AI-driven insights before they start searching.

With smart data signals and targeted marketing, businesses can reach movers at the perfect moment.

Those who apply mover intelligence effectively secure customers before competitors even realise they are in the market.

Want to stay ahead of the competition? Discover how Hometrack’s mover intelligence can give your business the edge.

Get in touch with Hometrack Data Services today to see how mover data can transform your marketing strategy.