Brokers enjoy easier and faster mortgage applications thanks to new Hometrack and Mortgage Brain partnership

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Brokers to enjoy easier and faster mortgage application journeys thanks to new partnership between Hometrack and Mortgage Brain

Hometrack, the industry leading provider of valuation and automation solutions, and Mortgage Brain, the experts in mortgage technology, proactively supporting lenders, networks, corporates, and intermediary mortgage advisers, have partnered to provide a game changing solution that streamlines and digitises one of the recognised pain points suffered by brokers and their customers.

The new partnership allows Hometrack’s new Broker AVM to be embedded within Mortgage Brain’s Broker Platform and provided automatically to every single broker user, ensuring they and their customers experience a slicker mortgage application process.

As the architect behind the industry’s leading Automated Valuation Models (AVMs), Hometrack has devised a new AVM specific to and optimised for use by mortgage brokers – enabling a pre-application filter. Also harnessing a range of property attributes from Hometrack’s vast data lake and ecosystem, the new proposition streamlines the interaction between brokers and customers, eliminating previously time consuming bureaucracy between the two parties. 

Neil Wyatt, Sales and Marketing Director at Mortgage Brain, commented: “We’re excited to partner with Hometrack to deliver this latest enhancement to our Sourcing Brain users at no additional cost.  

“The speed and simplicity of Sourcing Brain coupled with the accuracy of valuations through Hometrack’s Broker AVM gives advisers a better chance of finding the perfect product first time around.

“As the No. 1 mortgage technology providers, Mortgage Brain are focused on making broker processes quicker and more efficient, to ensure a more streamlined journey for their customers.”

Commenting on the partnership, George Robbins, VP Commercial at Hometrack, said: “Brokers are a critical touchpoint in the mortgage application process for consumers, and embedding Broker AVM in Sourcing Brain as standard will help to ensure Hometrack’s market leading expertise is made available to them – increasing accuracy and driving efficiency across the board.

“The partnership also supports our strategy to enable mortgages to be delivered in minutes, realising our vision for a digitised mortgage journey for each of the core stakeholders: lenders, brokers and consumers.

“This is just the start of a partnership built on innovation, and we look forward to growing together and delivering additive value in the future.”

20 April 2022
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